Magento 2 Ecommerce Features You Should Be Using in 2025 (But Probably Aren’t)

Magento 2 is one of the most important platforms for ecommerce used by brands around the world. Despite that fact, so many store owners do not make use of their best tools. With AI-powered suggestions and sophisticated checkout features, Magento 2 comes with enterprise-grade functionalities that enhance sales and engage customers meaningfully at a deeper level. The issue? At times, these checkout settings remain hidden. That’s why you need a Magento development agency in the US. Megabrands can access these tools through proper strategies provided by experts, now more than ever, thanks to keen competition in the market. 

In this post, we will explain six outstanding features and how an excellent ecommerce Magento development agency harnesses them.

Progressive Web App (PWA) Integration

PWAs deliver fast, app-like shopping on mobile and desktop. They improve speed, offline access, and user retention.

• PWAs load quickly, reducing bounce rates.
• Shoppers can browse even with poor connectivity.
• They add your store to a user’s home screen like an app.
• PWAs offer full-screen, immersive experiences.
• They improve SEO with faster indexing.
• Developers build PWAs using Magento PWA Studio.
• A Magento 2 development agency ensures seamless PWA deployment.
• Brands see higher conversions with a PWA-optimized store.

Advanced Product Recommendations (Adobe Sensei)

Adobe Sensei offers AI-generated real-time recommendations of relevant items.

• It uses shopper interaction metrics for tailored recommendation calculation.
• Automation is key to effective upselling and cross-selling.
• Sensei observes customer interactions involving clicks as well as checking order history.
• Customer actions prompt automatic changes to what is suggested next.
• Smart recommendations ensure a higher overall cart value during repeated purchases
• Insights fueled by AI take the guesswork out when merchandising.
• Agencies deploy Adobe Sensei configurations seamlessly alongside ongoing business processes.
• A Magento development agency in the US customizes logic to your catalog.

Custom Checkout Workflows

A personalized checkout reduces friction and cart abandonment.

• Speeding up the process requires the removal of certain fields seen as ‘nice to have’ but result in disincentives.
• For faster engagement with address submission fields, add address validation that automatically recognizes common patterns, replacing manual data entry guarantees
• Employ guest checkout alongside seamless account setup.
• Turn on dynamic shipping and payment methods.
• Agencies tailor the checkout UX to align with user behavior.
• B2B and B2C customers have split checkouts.
• Apply loyalty or promo codes intelligently.
• A Magento 2 development agency customizes checkout for conversion optimization.

Multi-store & Multi-language Capabilities

Manage multiple stores and languages in one backend with Magento 2.

• Set up regional stores from a single admin interface.
• Customize product content, currencies, and localized region-specific offers.
• Target particular regions while sharing or dividing catalogs by area.
• Store views and language packs are managed by agencies.
• Global legal obligations, including GDPR, VAT, and tax rules, are simplified from one place.
• Facilitate international expansion without additional platforms using a unified system.
• Magento development agencies located in the US provide proper setup and synchronization within their cross-border framework.

Magento B2B Suite (Hidden Gem for B2B)

B2B sellers benefit from built-in enterprise features.

• Create custom catalogs for B2B clients.
• Enable company accounts with role-based access.
• Use requisition lists for bulk reordering.
• Allow buyers to request quotes online.
• Automate approvals and workflows.
• Add tiered pricing per customer group.
• Track purchase history for B2B analytics.
• A Magento 2 development agency activates and configures these tools.

Magento Marketplace Integrations

With Magento, integrate Amazon and eBay marketplaces for streamlined selling without system switching.

• Cross-marketplace listing synchronizations pull product data directly from Magento, enabling instant update actions across all linked sales channels.
• Oversee order processing on different platforms from a single backend.
• Synchronize stock levels across different sales channels, preventing overselling.
• Automatically replenish inventory in real-time.
• Expand your business to new audiences without increasing headcount.
• Simplify multi-channel sales via a unified dashboard interface.
• Marketplace compliance is handled by approved agencies.
• One of the best Magento development ecommerce agencies implements complete integrations.

How Agencies Unlock These Features

Most advanced features require configuration, testing, and optimization. A skilled Magento development agency in the US understands platform intricacies. They go beyond basic setup to unleash real potential.

• They customize options based on your business blueprint.
• They minimize bugs alongside configuration duration.
• They complete store updates to make them latest-ready.
• Agencies align features with your growth goals.

Scale Smarter with Expert Help

Modern ecommerce brands are fully catered for by Magento 2—but most stores only scratch the surface. User and revenue-generating experience can be enhanced tremendously by PWAs, Adobe Sensei, custom checkouts, B2B features, and multi-marketplace selling.

With assistance from a reliable Magento 2 development agency, these resources can be effectively utilized. Time is saved and measurable results achieved when working with the appropriate team.

Need expert support? Explore our guide to the top Magento 2 agencies in the US and find an ecommerce Magento development agency that suits your needs.