case study

Empowering Grocery Shopping: An Inside Look Into Shresta’s Story

Through our cutting-edge technology and innovative solutions, Shresta has empowered businesses, elevated user experiences, enhanced efficiency, and facilitated seamless online transactions, setting new standards in the digital commerce landscape.


Project Overview

At Magicminds, we have successfully partnered with Shresta, a U.S. client founded in 2020, to develop an innovative platform for purchasing groceries both online and offline. This comprehensive solution, accessible via a website and mobile app, enhances user convenience by allowing seamless shopping from anywhere at any time.

Our work has focused on streamlining transactions, displaying products effectively, and creating an intuitive shopping experience. Moving forward, we plan to further enhance the UI/UX design and fortify the backend infrastructure, ensuring a robust and user-friendly eCommerce platform.

Sai Reddy
CEO, Shresta Indian Grocery

  • Ionic
  • WordPress
  • HTML
  • CSS

Loud & Proud Numbers that Talk Achievement

300% growth

in monthly transactions

200,000+ app downloads

in the first year

40% increase

in repeat customers

25% improvement

in overall site load time

50% reduction

in cart abandonment rates

150% increase

in user engagement within the first 6 months of launch

Project Back Story & Challenges

Shrestha needed a robust and secure eCommerce solution to cater to the growing demand for convenient grocery shopping. Throughout the project, we faced several challenges, including:

  • Leveraging cloud-based infrastructure to ensure the platform could handle high traffic volumes and large numbers of transactions without compromising performance.
  • Designing a cohesive and intuitive user experience across web and mobile platforms, ensuring a consistent user experience.
  • Adopting middleware solutions that facilitate smooth data exchange and integration with various external services.
  • Implementing multi-factor authentication and periodic security audits to further safeguard financial and personal data.

Solutions Provided By Magicminds

Magicminds employed a range of innovative and robust solutions to overcome the challenges faced while developing Shrestha. We were determined to ensure the platform's security, scalability, integration, and user experience met the highest standards.

  • We utilized API gateways to simplify the integration process with third-party services such as payment gateways and inventory systems, ensuring seamless interoperability.
  • By adopting a microservices approach, we ensured that different components of the platform could scale independently, enhancing overall system flexibility and reliability.
  • By conducting regular user feedback sessions, we were able to iteratively refine and enhance the UI/UX, ensuring the platform remained user-friendly and met customer expectations.

Highlighted Features of Shresta

The Result

By combining our efforts in the eCommerce sector with Shresta's aligned goals, we have realized significant progress. These achievements feature superior user experiences, improved platform efficiency, fine-tuning user interfaces, and reinforced transaction integrity for online grocery shopping.

  • 200,000+ app downloads in the first year
  • 50% reduction in cart abandonment rates
  • 150% increase in user engagement within the first 6 months of launch
  • 300% growth in monthly transactions

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Services Provided: Design, Development, Deployment

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