Job description:

We are in search of an experienced SEO professional who can efficiently drive commercial success by undertaking the task of optimizing our social assets s for search engines. The major responsibility would remain to drive more traffic and increase relevant audience reach. Substantial experience in the B2B, B2C, SAAS industry is a must-have for this profile.

• Responsible for growth in organic traffic & lead generation by designing & implementing strategies for SEO & digital marketing growth.
• Develop and implement comprehensive SEO strategies that align with client goals and drive organic traffic growth.
• Act as the primary point of contact for key clients, providing strategic insights and recommendations to enhance their SEO performance.
• Oversee the monitoring, analysis, and reporting of SEO performance metrics, ensuring continuous improvement and optimization.
• Stay abreast of the latest SEO trends, algorithm updates, and best practices to ensure our strategies remain cutting-edge.
• Ensure all SEO deliverables meet the highest quality standards and adhere to industry best practices·
• Work closely with other departments, including Content, PPC, social media, and Web Development, to ensure cohesive and integrated marketing strategies.
• Deliver new keyword clusters, keywords, and topic clusters for new content generation and old content revamp.
• Analyze the performance of SEO campaigns, and assess against goals (ROI & KPI).
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Work closely with the content team to ensure the generation of SEO-friendly content.
• Manage all types of search engine tools like XML sitemaps, webmaster tools for analytics, and diagnostics reporting.
• Experience with or willingness to learn additional marketing channels such as PPC, email marketing, affiliate, etc is a plus as we are expanding our marketing channels.

Requirements

• Excellent communication skills (both written and verbal).
• Should be from IT service based industry.
• Proven working experience in SEO.
• Strong technical SEO knowledge based on Search Console & other industry tools.
• Sound knowledge of concepts like crawl budget, cannibalization, content pruning, etc.
• Sound knowledge of SEO best practices and the latest trends.
• Solid knowledge of website analytics tools (e.g., Google Analytics)
• Strong analytical skills and data-driven thinking
• Experience in doing SEO for SaaS/large publications is a plus.
  Experience : 7+ years